Sales Executive

at IKAWA Coffee

Date Posted:
26 Nov
London, GB
Job Type:
Dependent on Experience, Competitive
Salary Type:

IKAWA is a fast-growing start-up based in East London.

We design and manufacture transformational, innovative systems to improve the quality and appreciation of coffee and have customers in over 70 countries worldwide.

Our products currently consist of two types of coffee roasting machines together with supporting apps and a range of curated green coffees. The award winning IKAWA Sample Roaster is used by coffee professionals to advance coffee quality by helping them improve their evaluation of green coffees. It has already been disruptive in this sector and is now being used by industry leaders to enter and win global coffee competitions. We are looking for a Sales Executive to become the ambassador for the IKAWA Sample Roaster for Professionals.

Our other product, the IKAWA at Home Roaster was launched following a successful Kickstarter campaign and is used by coffee connoisseurs and enthusiasts. In this context, the IKAWA At Home range, encompassing the roaster, green coffee and accompanying roasting profiles makes the process of coffee roasting very simple. The accompanying app enables experimentation and easy transfer amongst a community of users.

Join us and help deliver this potential.

Our head office is in Hackney, London. We also have a sales office in Los Angeles.

The Role
We are looking for a high performing sales executive to join our growing team in our London Headquarters to help manage increasing growth in sales and industry demand for the IKAWA Sample Roaster for Professionals.

We require an enthusiastic, confident, and personable individual to make key contributions to our increasing sales effort and to the achievement of the company’s ambitious targets for growth.

You will be responsible for presenting and selling our product to a variety of professionals in the coffee industry, including coffee traders, roasters, and producers at coffee origin. This will involve actively prospecting, managing, and engaging with a dedicated sales pipeline of interested potential customers, with opportunities for national and international travel.

You will need to be able to effectively demonstrate and clearly articulate the benefits of our products, with the aim of building relationships with key decision makers to drive sales. You will be seen as an ambassador of both our products and our company, and as such will be involved with a wide variety of tasks and projects; including account management, marketing, customer service, operations, and other areas across the business as required.

You will be a critical member of our small talented sales team in a role that covers a wide variety of sales and marketing activity, with opportunities to develop and take on increased responsibility through excellence in your performance.

The position is suitable for a candidate with successful experience in sales, or an individual with the necessary key skills and attitude looking for an opportunity to demonstrate that they are a top performer.

The outputs of your work will cover the following areas, supported by members of our Sales and Marketing team:

New Sales Process

  • Actively prospecting and generating leads

  • Responding and following up on inbound enquiries

  • Managing and administrating a pipeline of 200+ active prospective customers

Product Presentations

  • Persuasively bringing the product to life over email and phone

  • Live demonstrations over conference calls

  • In-person demonstrations and visits

Trade Shows

  • Participating in and contributing to key trade exhibitions throughout the year

  • Demonstrating and selling the product at key exhibitions and events

New Initiatives

  • Contributing to on-going short and long-term projects and initiatives

  • Designing, planning and executing short and long-term improvement initiatives

Experience, Skills and Personal Qualities At least 1 year of directly relevant experience. Ideal candidate is already aware of IKAWA and will have knowledge of speciality coffee sector, having worked in the industry in some capacity, or a deep personal interest.


  • Appropriate sales experience (B2B preferred) with ability to reach sales targets and build customer relationships.

  • Proven skills in persuasively demonstrating products or services in person (for example, at industry events) and over the phone.

  • Clarity in verbal and written communications.

  • Good understanding of sales and marketing principles.

  • Experience in negotiating.

  • Worked in coffee to sufficiently understand our customers and the speciality coffee landscape.

  • Ability to manage information effectively to support purposeful action and communications.

  • Confident, enthusiastic, and persistent personality.

  • Demonstrate being results oriented, creative, and resourceful.

  • Proactive, bright, ambitious, insightful, curious and thoughtful.


  • Experienced working in both sales and marketing capacities.

  • Business level Spanish, or other languages in addition to English would be a plus.

  • Strategic thinker.

  • Excellent project management, able to balance workload & prioritise effectively.

  • Clean UK driving license.


Our office and workshop are located at:

IKAWA Ltd, Unit 8 and 9, Bayford Street Business Centre, E8 3SE.


Full time (Monday – Friday), with a requirement to manage alternative hours for international travel and time zones. Immediate start available, but notice periods considered.


Competitive salary based on experience.

Company benefits including MacBook, IKAWA At Home Roaster, team incentives and activities, perks, occasional travel, L&D opportunities, flexibility, 22 days’ holiday plus bank holidays, access to company pension scheme, ride to work scheme.


Please send a CV, a cover letter, maximum one side, including the thing that excites you most about this role, and setting out how your experience meets the job description, to

Please contact Matyas Tamasi, HR Manager with any queries on +44(0)7397512324