Barista Market Developer

at Oatly

Date Posted:
15 Mar
London, GB
Job Type:
Salary Type:


All over the world, in Malmö, Barcelona, Beijing, Miami and London, people are tuning into the need for evolving to a more plant-based diet. We are establishing our presence and voice into this discussion in the UK. For the long-term. Our sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process.

Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fibre rich oats into nutritional liquid food that is perfectly designed for humans. Oatly is the #1 oat based dairy alternative producer in the world with products spanning across multiple categories. We understand it’s all about execution and being world class, we have a solid track record on delivering this and exciting innovation to continue to stay ahead.

Sustainability, nutritional health and trust are at the heart of what we do. We are building a culture that constantly upgrades each other and the planet. This is a company that shows great respect and demonstrates immense courage to make positive change.


You will be responsible for establishing Oatly Barista Edition as the No.1 dairy free alternative for baristas. You will have great knowledge of coffee shops in London and establish strong relationships to drive awareness and trial of Oatly. You will use this network of credible and influential people you meet to spread the word and love for Oatly. You will represent the brand flawlessly and show real commitment to our company values with positive energy and a deep product knowledge.


To create, lead and execute the development strategy for Oatly Barista Edition within the London Scene

To identify and create genuine strong relationships which lead to mutually beneficially outcomes for Oatly and the top tier independent coffee shops.

Create great tools which help visibility of the current situation in order to continually improve

Instantly win over all levels from baristas to owners to investors through your unique personality, outstanding knowledge and strong credibility

Build fantastic meaningful relationships with customers, partners and the Oatly crew

Create an Oatly network through building relationships, visiting coffee houses and roasters, and creating partnerships with key influential accounts

Encourage and further the understanding of how sustainability impacts the coffee industry

Assist with the execution of larger events across the UK and be flawless in representing the brand (by being yourself)


You have the personality to succeed in this role – collaborative, energetic, flexible, humble, dedicated, supportive, reliable, positive and trustworthy.

You have solid experience within the specialty coffee industry with demonstrable commercial experience.

Have a deep understanding of how the coffee industry works in London and in the UK.

Must be comfortable covering distance on foot, whilst carrying stock.

You believe in the company mission and our role in advancing those goals - building a company committed to sustainability, superior nutritional health, and trust.

You love building meaningful relationships and making connections around something you are passionate about.

You are a make-it-happen person who is excited to roll up your sleeves and dive in.

You are excited about delivering fantastic results

You thrive in a job that doesn’t include a traditional workplace structure.

You are a self-starter who doesn’t need direct supervision to motivate you for success.

You are ready to make your mark in a smaller, growing brand leveraging your experience to deliver amazing results and build an outstanding company.

You are comfortable with ambiguity and are energized by the process of building something lasting from the ground up.

Application deadline is Friday 12th of April.