Our vision is for Coffi Lab to define a new lifestyle in neighbourhood coffee. To establish emotional connections with our customers through warm hospitality, inspired store design and promotion of causes linked to personal wellbeing. Because people matter and Coffi Lab is driven by a desire to do good, we will always champion the positive virtues of being Fun, Kind, Loyal, Likeable, Dependable, Determined and Trustworthy (our Magnificent 7 behaviours). We intend to build a company that makes us proud. The passion we place on engaging with our customer means we are a business that can be trusted.