Koub by Wacup Cafe is a concept that showcases the fusion between old and new. By old, we focus on local Emirati heritage, which should be preserved, including how coffee became part of our home. New, that is a story for itself. We will take you on a journey around the globe to experience flavours, aromas and traditions of different countries and regions. You'll feel all of that by simply sipping a cup of coffee, which is made with passion. Our first location is based in the heritage district of Ajman Museum. This solidified Koub as an Emirati brand representing the local culture at the Expo 2020 Dubai, and paves the way for us to open even more locations across the UAE. In 2024, we will be expanding the business further and are excited to be opening our first UK based cafe in London.