It started in a Melbourne cafe in 2008 with a simple idea: keep it and use it again. In 2012 KeepCup launched in the UK, inspiring and facilitating reuse in the UK and Europe. Our mission is to encourage the use of reusable cups. We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture. We want to create a global brand and to be one of the brands that kick started the demise of the disposable. We designed and made a barista standard reusable cup for people to enjoy better coffee on the go. Today KeepCup is embraced all over the world and our users (or reusers) divert millions of disposable cups daily. KeepCup are a certified B Corporation, meeting the rigorous standards of social and environmental performance, accountability and transparency. Our mission is to inspire the world to reduce and reuse. We do this by: Creating beautiful products that celebrate the love of good coffee on the go. Empowering people with practical knowledge to inspire environmentally aware behaviour. Supporting innovation and enabling communities to promote reuse, whilst reducing waste.