Marketing Coordinator

at La Marzocco UK

Date Posted:
22 Nov
Location:
Leeds, GB
Position:
Other
Job Type:
Full-time
Salary:
Dependent on Experience
Salary Type:
Monthly

Terms: full time, initially offered on a 6-month probation period.

Benefits: 25 days’ holiday, employer’s pension contribution 4% of salary, cycle to work scheme, EAP, training and development opportunities.

La Marzocco is committed to best practice in Equality, Diversity, and Inclusion. We encourage applications from all backgrounds, communities and industries and are committed to having a team that is made up of diverse skills, experiences, and abilities. We value the positive impact that difference has on our team and actively encourage BAME and LGBT applicants to submit their CV, so we have the widest pool from which to choose the most suitable candidate. We provide an open, inclusive, and supportive environment. We work hard to maintain a positive working culture and are committed to helping you fulfil your potential.

About the Role

Recently celebrating the opening of our new home in Leeds, after four years in the City Centre, we are looking to expand our core team in Leeds. We’re searching for a qualified marketing coordinator to work closely with our existing team and this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals and objectives. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines. The ideal candidate needs a valid UK driving license and a full passport. You will report to the Marketing manager. This position is available immediately, initially offered on a 6-month probation period.

About La Marzocco UK

La Marzocco, founded in 1927 by the Bambi brothers, has traditionally specialised in manufacturing and distributing high-end crafted coffee machines. La Marzocco is leader in the specialty coffee sector, and it is a global group with branch offices worldwide, and headquarters in Florence, Italy. La Marzocco UK operates within the UK and Irish markets and will celebrate its 10th year anniversary in 2022. We are a small dynamic team and pride ourselves for the commitment to support our partners in the coffee industry and hospitality sector, as well as to sustain charities in our community with their ongoing projects. You will be involved in all aspects of the business, and we are committed to your career development and support.

Job Purpose, Responsibilities and Duties

• Assist in the development and implementation of the company’s brand strategy • Ensure all marketing efforts serve to achieve immediate and long-term goals for both us and our network of dedicated partners. • Identifying and executing improvements for processes, content, and lead generation • Prepare marketing activity reports and metrics for measuring program success • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites • Communicate campaign objectives, timelines, and deliverables to the wider team, and provide instructions for successful use. • Plan and manage events and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Person Specification

The ideal candidate should be energetic, personable, organised, and pro-active with the ability to self-manage. Overall, we are looking for someone who has/is: • Be personable and a strong communicator with great verbal communication skills to be representative of La Marzocco with a sense of fun professionalism • Experience in marketing with a strong understanding of social media management and its best practices, including how to understand analytics and create creative online campaigns. • Knowledge of traditional and digital marketing, content marketing, and social media marketing • Experience with research using data analytics software • A passion for graphic design with a competent level of experience on software such as Adobe Illustrator and Photoshop. • An eye for photography and aesthetics so they can capture our marketing activities. • Able to curate and manage all published content and have experience with software such as WordPress • A firm interest in the food and drink industry. Coffee experience desirable but not fundamental • Some background in events; not necessarily event management but able to keep up with the pace of larger scale event planning and running • Possess high level of organizational skills, proactive and time-oriented with a positive can-do attitude

If this feels like you and would like to be considered for the position, please send your covering letter and an up-to-date CV which evidence the above to valentina@lamarzocco.com.