Marketing and Communications Officer

at Qima Coffee Ltd

Date Posted:
11 Nov
London, GB
Job Type:
Salary Type:

About Qima Coffee:

Set up in the midst of Yemen’s raging civil war, Qima Coffee is Yemen’s largest specialty coffee exporter, and the country’s most impactful social enterprise.

With operations in Yemen and headquartered in London, Qima Coffee’s was set up with the aim of reviving Yemen’s once renowned coffee industry and in doing so improving the lives of some of the world’s poorest smallholder farmers. We believe that better coffee can offer better lives.

Established in 2016, Qima Coffee has grown its farmer supply portfolio to exceed 2,500 farming families, representing an equivalent of ~20,000 people from the rural community. Working directly with each and every farmer, the company operates with full traceability and transparency, with every bean traceable back to the individual farmer who grew it. We are Yemen’s first coffee fully vertically integrated coffee company, operating throughout the value chain – from seed to cup.

Staying true to its goal of livelihood generation, Qima Coffee offers farmers the highest prices in the market, and goes on to supplement that price by an additional revenue share from the exported coffee. This mechanism has translated to farmers potentially receiving up to 20 times their previous coffee incomes.

Yemeni specialty coffee is considered amongst the rarest and finest in the world. Yemeni coffee is notoriously difficult to source and highly sought after by coffee aficionados and connoisseurs the world over. With a robust supply infrastructure, local knowledge/network, and global trading capabilities, Qima Coffee is well placed to launch the Yemen coffee revolution.

The Role :

We are looking for an enthusiastic content and communications specialist to manage the dissemination of information from Qima Coffee. You will have phenomenal communication and copywriting skills to develop and maintain a clear and consistent brand voice in all internal and external communications. You will be responsible for creating a content strategy for a range of media platforms.

Responsibilities Include:

  • Develop and maintain a clear and consistent brand voice.
  • Develop a consistent and holistic marketing and communications strategy.
  • Develop and maintain communications across multiple platforms including social media and websites.
  • Develop, write and edit marketing and communications materials, including press releases, blog posts and social media content.
  • Understand and develop Qima Coffee brand position and engage appropriate stakeholders to develop brand equity.
  • Connect, follow up, and maintain communication with stakeholders.
  • Provide creative, editorial and operational support for communications projects, including brochures, presentations, newsletters.
  • Track analytics and create reports detailing successes and failures of communications campaigns.
  • Respond to and coordinate media inquiries, and perform media outreach to achieve brand placement in publications.
  • Liaise with the BD team to develop and implement a holistic marketing promotion strategy.
  • Attend Trade shows and conferences to promote the company.
  • Organise and carry out promotional activities (cupping events, presentations, info sessions, etc) for clients and key stakeholders.
  • Participation in physical and online marketing strategies.

Qualifications Include:

  • 2+ years prior experience in communication or marketing role.
  • Experience in best practices of main social media channels including Facebook, Instagram, Twitter, etc.
  • Must possess exceptional writing skills and be able to compose engaging and accurate content.
  • Experience in Marketing Communication and Brand Management.
  • Experience with a web markup language and search engine optimization.
  • Strong communicator who works well independently and with a team.
  • The ability to work well under pressure, produce desired results and meet deadlines.
  • Ability to think strategically and identify ways to improve communication efforts.
  • Passionate about social impact.
  • Comfortable in a startup environment with dynamic working hours, and a fast-changing priority list.


  • Experience in the specialty coffee industry or similar agricultural value chains
  • Other languages
  • Experience in event organisation
  • Flexibility to travel

  • Contract length:
  • Job Types: Full time or Part-time

Please send your application consisting of your updated resume and cover letter to

Closing date for applications is Sunday 22nd November 2020.